Information
©NULL SOCIETY 2024 All Rights Reserved
NULL SOCIETY is a creative incubator focused on nurturing and evolving the intersection of art, design, music, and knowledge. We function as a dynamic encyclopedia, continuously absorbing and reflecting the unspoken and internalized aspects of society. Our work results in evergreen, yet ever-changing, art forms that resonate with the current cultural landscape.

We engage in both practical design and conceptual consulting for institutions and projects, with an emphasis on creative direction. In addition to our commissioned work, we initiate our own projects and foster collaborations. We believe in open negotiation processes over fixed solutions and boundaries, standing as a pillar in a decaying world.
Studio
01 About
Providing creative resources and services that consist of design, motion, visual identities, websites, packaging, apparel, and physical spaces for clients in many diverse fields at large and small scale. We engage in both practical design and conceptual consulting for institutions and projects, with an emphasis on design, bridging industry and culture.

Our self initiated projects consists of everything we love. Navigate to "Special Projects" in the filtering system on the nav bar to view 'selected practices'.
02 Services
Strategy and Positioning
Visual Identity
Art Direction
Book Design
Signage and Environmental
Corporate Interiors
Packaging
Digital Design
Research + Development
03 Selected Clients
Adidas
Bose
Bad Bunny
BRP
Red Bull
Paramount Studios
Spotify
Free People
Porsche
Will Smith
Nike
New Balance
Netflix
Contact
Commissions/Collaborations
↗orders@nullsociety.co
General Inquires
↗info@nullsociety.co
Studio Inquiries
↗studio@nullsociety.co
Job Inquiries
↗job@nullsociety.co
Library
Our space is located in LOS ANGELES, CA.
We are an invite only library x gallery.

You can submit an application to become a member here

Library Card holders gain exclusive access to articles, events, private house parties, and job hirings.
Newsletter
Enter your email address below to receive news and updates
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Information
Kyle McKenzie is a multidisciplinary creative working across commercial campaigns, branded content, graphic design, and art direction. Based in Los Angeles, his practice began in South Florida, where early experiments with skate films and music venues gradually developed into directing projects for emerging brands. By his late teens, he was freelancing full-time and producing self-initiated visual work that shaped his approach to cross-disciplinary practice.‍He has since worked with musicians, cultural figures, and companies including Ludacris, Red Bull, Porsche, Netflix, Nike, and Bose. His projects span photography, motion, and graphic design, often times combining disciplines. In 2024, Kyle founded NULL SOCIETY, an anti-disciplinary studio and incubator focused on stories, cultural research, and conceptual design. Through this platform, he continues to develop collaborations, spatial experiences, and occasional product releases.‍



Services
Engaging in both practical design and conceptual consulting for institutions and projects, with an emphasis on creative direction. In addition to commissioned work, he initiates his own projects and foster collaborations. Kyle believe in open communication processes over fixed solutions and boundaries, standing as a pillar in a decaying world.


Contact
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
(view)
Creative Direction
Ludacris
Approached by Ludacris and his team to creative direct and produce bespoke visuals for his highly anticipated 2023 tour with pop icon Janet Jackson. These visuals were designed to align with Ludacris' brand while being flexible enough to be used across various shows
Creative Direction
Ludacris
Approached by Ludacris and his team to creative direct and produce bespoke visuals for his highly anticipated 2023 tour with pop icon Janet Jackson. These visuals were designed to align with Ludacris' brand while being flexible enough to be used across various shows
View Project
No items found.
Creative Direction
Ludacris
Approached by Ludacris and his team to creative direct and produce bespoke visuals for his highly anticipated 2023 tour with pop icon Janet Jackson. These visuals were designed to align with Ludacris' brand while being flexible enough to be used across various shows
(view)
Direction
Porsche
This 4-part bts series follows Johnny FPV as he tests the Taycan Cross Turismo’s performance in extreme climates. The project involved coordinating production, developing the graphics package, and overseeing art direction to showcase Porsche’s adaptability in contrasting environments.
Direction
Porsche
This 4-part bts series follows Johnny FPV as he tests the Taycan Cross Turismo’s performance in extreme climates. The project involved coordinating production, developing the graphics package, and overseeing art direction to showcase Porsche’s adaptability in contrasting environments.
View Project
No items found.
Direction
Porsche
This 4-part bts series follows Johnny FPV as he tests the Taycan Cross Turismo’s performance in extreme climates. The project involved coordinating production, developing the graphics package, and overseeing art direction to showcase Porsche’s adaptability in contrasting environments.
(view)
Brand Identity
99JACKALS
Visual identity and branding for 99JACKALS, an award winning media creation agency specializing in production, post production, and graphics. A cohesive set of brand assets was created to maintain consistency across all physical and digital touch points. Each asset, from the website, business cards, to logo was designed to reflect the bold, adaptable nature of 99JACKALS.
Brand Identity
99JACKALS
Visual identity and branding for 99JACKALS, an award winning media creation agency specializing in production, post production, and graphics. A cohesive set of brand assets was created to maintain consistency across all physical and digital touch points. Each asset, from the website, business cards, to logo was designed to reflect the bold, adaptable nature of 99JACKALS.
View Project
No items found.
Brand Identity
99JACKALS
Visual identity and branding for 99JACKALS, an award winning media creation agency specializing in production, post production, and graphics. A cohesive set of brand assets was created to maintain consistency across all physical and digital touch points. Each asset, from the website, business cards, to logo was designed to reflect the bold, adaptable nature of 99JACKALS.
(view)
Direction
Rally Barbados (Mini Doc)
A docuseries concept set during Rally Barbados, capturing the essence of rally racing in collaboration with, Jamaican rally driver, Jeffrey Panton. DIRT explores the connection between driver, car, and community, showcasing rally racing’s culturally stimulating, free-to-spectate immersion.
Direction
Rally Barbados (Mini Doc)
A docuseries concept set during Rally Barbados, capturing the essence of rally racing in collaboration with, Jamaican rally driver, Jeffrey Panton. DIRT explores the connection between driver, car, and community, showcasing rally racing’s culturally stimulating, free-to-spectate immersion.
View Project
No items found.
Direction
Rally Barbados (Mini Doc)
A docuseries concept set during Rally Barbados, capturing the essence of rally racing in collaboration with, Jamaican rally driver, Jeffrey Panton. DIRT explores the connection between driver, car, and community, showcasing rally racing’s culturally stimulating, free-to-spectate immersion.
(view)
Creative Direction
Red Bull
For Red Bull’s 3X Series, I was commissioned to design the Halfcourt Hotel. A mobile hotel concept that integrataed elements of hospitality and community to create a unique court experience.
Creative Direction
Red Bull
For Red Bull’s 3X Series, I was commissioned to design the Halfcourt Hotel. A mobile hotel concept that integrataed elements of hospitality and community to create a unique court experience.
View Project
No items found.
Creative Direction
Red Bull
For Red Bull’s 3X Series, I was commissioned to design the Halfcourt Hotel. A mobile hotel concept that integrataed elements of hospitality and community to create a unique court experience.
(view)
Spatial
World's Hottest Tour
Stage visuals commissioned by Bad Bunny and his team to bring his song “Tarot” to life for his wildly successful “World’s Hottest Tour".
Spatial
World's Hottest Tour
Stage visuals commissioned by Bad Bunny and his team to bring his song “Tarot” to life for his wildly successful “World’s Hottest Tour".
View Project
No items found.
Spatial
World's Hottest Tour
Stage visuals commissioned by Bad Bunny and his team to bring his song “Tarot” to life for his wildly successful “World’s Hottest Tour".
(view)
Direction
Dance Your Style
For Red Bull’s Dance Your Style, I was commissioned to direct a piece featuring dancers Sheopatra and Outrageous in the heart of downtown LA. Set against iconic buildings, the goal was to capture the essence of what dance means to them, particularly how it connects to the way music makes us feel.
Direction
Dance Your Style
For Red Bull’s Dance Your Style, I was commissioned to direct a piece featuring dancers Sheopatra and Outrageous in the heart of downtown LA. Set against iconic buildings, the goal was to capture the essence of what dance means to them, particularly how it connects to the way music makes us feel.
View Project
No items found.
Direction
Dance Your Style
For Red Bull’s Dance Your Style, I was commissioned to direct a piece featuring dancers Sheopatra and Outrageous in the heart of downtown LA. Set against iconic buildings, the goal was to capture the essence of what dance means to them, particularly how it connects to the way music makes us feel.
(view)
Direction
Spotify
For Spotify’s personalized playlist series with Jenny Watwood, I directed a short that explored the theme of how music becomes the soundtrack to our daily lives.
Direction
Spotify
For Spotify’s personalized playlist series with Jenny Watwood, I directed a short that explored the theme of how music becomes the soundtrack to our daily lives.
View Project
No items found.
Direction
Spotify
For Spotify’s personalized playlist series with Jenny Watwood, I directed a short that explored the theme of how music becomes the soundtrack to our daily lives.